DEVELOPMENT OF RURAL TOURISM AS A TOOL FOR INCREASING THE COMPETITIVENESS OF RURAL AREAS OF UKRAINE

The article examines the problems of tourism development in Ukraine, with particular emphasis on rural tourism. need for economic revival areas combined growing sustainable and European integration, has created a new challenge as potential tool achieving these important goals at same time. become priority national policies and/or strategies many countries world. This presents proposals promoting Ukraine. analyzes how principles are importance tourism, can be put into practice through implementation regional strategies. advantages this approach discussed recommendations modern practitioners offered. On basis study current state related to process regions during war determination ways increase competitiveness Ukraine considered. In connection full-scale invasion Russia mostly western region where is currently possible. However, emphasizes develop increasing all post-war period. also substantiates mountainous, remote areas, villages, an stimulus socio-economic territories. Rural is, first all, preservation Ukrainian traditions, crafts, reduction unemployment raising wages urban level. accordance integration processes powerful attracting investments effective stimulation. We consider strategy such stimulating mechanism proposes main tasks strategy.